What is a Digipak? Including an analysis of Beyonce's Sasha Fierce Digipak

Here is a Prezi discussing what a Digipak is and the purpose that it serves. For many artists a Digipak will mark a special occassion in their career or a new direction for their music. Therefore, it will usually make a statement about brand image and the way that the performer and record label now wish to be portrayed and represented.