Importance Of An Audience

The audience/consumer in any industry are among the most important aspect as they are the ones it is all for. The audience of music videos specifically have a lot of power over how well both song and artist are received. 

The audience can shape, form, develop and criticise the industry- and now because of the massive increase in technological communication and global reach- it is much easier to reach a large audience- but that also means reaching the audience that it wasn’t aimed at. 

Each type of audience member can influence the other, for example critics can influence the way one we view music videos, along with friends/family, the internet and music channels such as 4 Music, Viva and M.TV.

  

A song can get much more attention because of its music video, and with the Internet and YouTube, this can create a globally recognised music video- and one reason for the audience is to measure the success of the media product. 

An example of this would be the video for ‘Gangnam Style’ which manages to get over 1 Billion views on YouTube. The audience for the song wasn’t necessarily mass, however through word of mouth and communication the video become recognised by many different stereotypes of people. 

This shows the importance of an audience and how they can change the success of the video.